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PR Tip of the Month

February

NETWORKING, which expands one’s reach through others,  is one  aspect of publicity that many   people utilize to grow their business.. By definition, publicity results from “mention in the press, on the radio, or through any other medium or means of communication, including word of mouth.”

Networking, like public relations,  is about cultivating relationships.  There are many organizations in the community where networking interactions can take place.  Local chambers of commerce offer breakfast meetings, monthly luncheons, and social activities for entrepreneurs and companies.  Frequent attendance at events of this nature will give you and your company or activity credibility. Volunteering at many non-profit groups will provide the same opportunity.  Attendance at personal growth seminars, civic functions and fundraising events are other examples where networking can take place.   Remember, as you “work the room,” introducing yourself to always present your business card.  It is your tool to make contacting you easier and to keep you in mind.

 

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