PR Tip

Marketing to Successful Women –

Knowing what women want is the key to growing your brand.
Women are relationship buyers.  Trust is a major factor.  A woman will pay up to 28% more for a product if she likes and trusts the salesperson.

The three deadly mistakes that organizations make when selling to women are:
1)      Patronizing (watch the tone),
2)      making the product the star (show the product as in a relationship) and 
3)      Rushing the buying decision.

 --Linda Hollander, “The Wealthy Bag Lady”
    AV Proz Speaker March 2008

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